In a world where consumers are bombarded with marketing messages at every turn, it’s no wonder that new marketing trends emerge every year in an attempt to cut through the noise. One such trend that has been gaining steam in recent years is micro-influencer marketing. But what is micro-influencer marketing, and why should you care? Keep reading to find out.
What Is Micro-Influencer Marketing?
Micro-influencer marketing is a form of influencer marketing that relies on influencers with a smaller, but highly engaged, following to promote a product or service. These influencers typically have between 1,000 and 100,000 followers on social media, and their engagement rates (i.e., the percentage of their followers who like, comment on, or share their posts) are much higher than those of celebrities or macro-influencers (i.e., influencers with millions of followers).
Why Micro-Influencer Marketing Matters
In a study conducted by Tomoson, businesses make an average return of $6.50 for every dollar they spend on micro-influencer marketing. That’s a 650% ROI! And it’s not hard to see why this form of marketing is so effective. Consumers are bombarded with advertising messages everywhere they turn, and they’re getting better at ignoring them. But when they see someone they know and trust endorsing a product or service, they’re much more likely to pay attention.
How to Use Micro-Influencer Marketing in Your Business
Now that you know all about micro-influencer marketing and why it matters, you may be wondering how you can use it in your business. Here are a few ideas:
1. Identify relevant micro-influencers in your industry or niche.
2. Reach out to these influencers and ask if they’d be interested in promoting your product or service.
3. Offer them a free sample of your product or service in exchange for an honest review.
4. If you have the budget for it, you can also offer to pay them for their promotion efforts.
5. Keep track of the results of your micro-influencer campaigns so that you can continue to improve upon them over time.
6.. Rinse and repeat! Micro-influencer marketing is an ongoing process, not a one-time effort. The more you do it, the better your results will be.
Micro-influencer marketing is an important trend that businesses need to be aware of in 2019 and beyond. This form of marketing uses influencers with smaller but more engaged followings to promote products and services, and it can be extremely effective when done correctly. If you want to use micro-influence marketing in your business, start by identifying relevant influencers in your industry or niche and reaching out to them about promoting your product or service on their social media channels.. Keep track of your campaign results so that you can continue to improve upon them over time – with enough practice, you’ll be a micro-influence marketing pro in no time!