In recent years, live content and short-form videos have taken the internet by storm. Live streaming services like Twitch and YouTube Gaming have given rise to a new generation of internet celebrities, while platforms like TikTok and Instagram have made it easier than ever for people to create and share short videos. And as 5G technology becomes more widespread, it's only going to become easier for people to consume this type of content on the go.
So what does this all mean for marketers? Well, live content and short-form videos are only going to become more popular in the years to come, which means that these types of marketing tactics are only going to become more important. If you want to stay ahead of the curve, you need to start thinking about how you can use live content and short-form videos to reach your target audience.
What is Live Content?
Live content is any type of content that is broadcasted live, in real-time. This can include anything from a live stream on Twitch or YouTube Gaming to a Live Story on Instagram or Snapchat. Live content is often unscripted and unedited, which gives it an authenticity that traditional, pre-recorded content lacks.
One of the great things about live content is that it allows you to connect with your audience in a way that feels more personal and intimate. When someone is watching a live stream, they feel as though they are a part of theaction, rather than just passively consuming content. This makes them much more likely to stick around for the entire stream and even interact with the person who is streaming.
Another advantage of live content is that it can be very spontaneous and unpredictable. This unpredictability can be a double-edged sword—it can lead to some truly cringe-worthy moments—but it can also be the source of some amazing moments that your audience will remember for years to come.
What are Short-Form Videos?
Short-form videos are videos that are typically under 60 seconds in length. TikTok popularized this format with its 15-second video limit, but other platforms like Instagram and Snapchat have since followed suit with their own short-form video offerings. Short-form videos are often more casual and lighthearted than traditional marketing videos because they are designed to be consumed on the go.
While live content has its benefits, there are also some advantages to using short-form videos as well. One of the biggest advantages is that you have complete control over the final product. With live content, anything could happen—and that includes things going wrong. But with short-form videos, you can take your time editing and perfecting your video before you release it into the world.
Another advantage of short-form videos is that they are extremely shareable. Because they are so easy to consume, people are much more likely to watch them all the way through and then share them with their friends or followers. This increased sharing potential gives you a much better chance of reaching a wider audience with your marketing message.
As we've seen, both live content and short-form videos have their own advantages and disadvantages. So which one should you use for your marketing in 2022? The answer may surprise you—the best answer is probably "both." By using a combination of live content and short-form videos, you'll be able to reach your target audience in a way that feels authentic and intimate while still maintaining control over your final product. So start thinking about how you can use both of these tactics to reach your marketing goals in 2022!